While working at Zembula, I got to work on a complete redesign of their product's platform and help strategize the overall user experience and flow of creating, implementing, and organizing campaigns. Being a user myself of the platform while working on client campaigns, I knew the weaknesses and limitations of the previous platform, which helped immensely when designing the new one! The redesign also included a handful of new features and it also needed the space and flexibility to add even more in the future. I used Sketch to design all of the screens and flows, and used Invision to create a completely clickable experience. Once it became ready to build, I worked closely with a team of developers at "Zeal" to give regular feedback and deliver web-ready assets. I learned so much and would love to work on another UX/UI project again someday!
Role: Lead Designer